The STFO Certification Program is a 2-day hands-on workshop for professional marketers who want to charge more, attract better clients, and finally nail their positioning.
Next workshop: TBD.
Format: 2-day hands-on workshop followed by 1-to-1 sessions.
Size: Super intimate—just 6 participants per session.
Price: 3 x €2,050 (or pay in full).
Yeah, you’ll get a badge, but that’s the least interesting part, trust me.
Here’s what this actually is:
Two full days of intense work on YOUR business with smart, ambitious, and no-BS marketing business owners who get it.
No fluff. No best practices nonsense. No watching slides while pretending to take notes.
Just real, sometimes uncomfortable work to fix what’s keeping you stuck (and help your clients do the same).
Brutal clarity on your positioning, brand, and message. You’ll work on this with others—because it’s easier to see what’s working (and what’s bullshit) when it’s not your own.
Hands-on lead gen work. We’ll tackle the things you’ve been avoiding (I see you!) together.
Real business challenges & live critiques. I am very involved and honest in my feedback. And I expect you to challenge me back. That's how we stand the f*ck out.
Momentum you can’t unfeel. You’ll leave with plenty of stuff done, a clear action plan, and the energy/confidence to actually execute it. Plus, we’ll have a 1:1 follow-up a few weeks later to make sure you’re actually making moves.
You'll also get:
A spot in the official STFO Certified Directory (so clients can find you).
The right to use the STFO Methodology with your clients (exclusive lifetime license).
Opportunities to share insights (through the STFO newsletter, website, LinkedIn, etc.)
A network of like-minded weirdos rooting for you (even if you didn’t come here to make friends).
But that’s just the cherry on top. Because you've been a marketer for years always been obsessed with improving your craft. So you don't need a badge to sell more.
The real reason you come? To do the work you’ve been avoiding with people who won’t let you off the hook.
This is for marketing business owners, consultants, and agency owners in marketing, advertising, copywriting, PR, or digital who want to sharpen their positioning, branding, and lead-gen (for themselves and their clients).
Yes. This isn’t about copying me. It’s about using STFO to refine what you already love doing, making your business more resilient, and attracting clients you actually enjoy working with.
A group of no-BS marketers who are sick of the usual industry fluff and want the truth. You’ll be surrounded by people who actually get it.
Yes! This workshop builds on what’s in the book, so having that foundation will help you get the most out of it.
This is hands-on, no-fluff work. No passive listening, no endless slides. Just real, uncomfortable, necessary work to fix what’s keeping you (and your clients) stuck. You’ll leave with work done, not just ideas.
To do the work you’ve been avoiding with people who won’t let you off the hook (that's me, I'm the people). The badge, directory, and exclusive STFO licence are the lovely extras.
The STFO Certification Program is a 2-day hands-on workshop for professional marketers who want to charge more, attract better clients, and finally nail their positioning.
Next workshop: TBD
Format: 2-day hands-on workshop followed by 1-to-1 sessions.
Size: Super intimate—just 6 participants per session.
Price: 3 x €2,050 (or pay in full).