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Stand The F*ck Out/Team Workshop

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Team workshop

Make your marketing team sniff the same glue. My signature program is structured with two 3-hour sessions with hands-on activities and a two-week real-world challenge in between. It includes a custom Stand The F*ck Out canvas, complimentary access to my 8-hour video course, all-you-can-eat worksheets, and 30-day post-workshop support. Investment: $15,000 for a team of 12 ($500 extra for every additional member)

who it's for

My Stand The F*ck Out training program is for marketing teams craving something beyond the generic positioning, branding, and lead gen strategies you can find on LinkedIn.

It's for teams that are:

  • Feeling stuck after losing momentum.

  • Ambitious with big goals needing a fresh take.

  • Ready to be challenged, trust the process, and get hands-on.

Format

I've tried a few formats for "team workshops," like six weekly sessions or one full day.

I noticed that two sessions with two weeks in between work best because participants can 1) digest what was covered in the first session, 2) ship real stuff before the second session, and 3) face minimum disruption in their schedule.

The "shipping real stuff" part is a game-changer because I challenge them to create something so their audience sees it; it makes them feel what it takes to stand the f*ck out, and it's very addictive.

A typical schedule looks like this:

  • 1st session: finding a unique position in the market (Unique Positioning) and building a brand that people can't ignore (Distinctive Brand - Part 1)

  • 2-week challenge: shipping something (a marketing social media campaign, a landing page, or something else) that customers will see

  • 2nd session: learnings from the two-week challenge, building a brand that people can't ignore (Distinctive Brand - Part 2), reaching as many of the right people as possible (Continuous Reach + Systems)

After helping 100s of folks, those are the themes I tend to help with the most:

  • What to sell (offering)

  • Where to win (positioning)

  • Who to focus on (segmentation)

  • What sets you apart (weirdness)

  • How to get better leads (lead gen)

  • Why should people care (uniqueness)

  • What to say (message, point-of-view)

Stand The F*ck Out Canvas

what you get

  • Two high-intensity virtual sessions of three hours(ish) each, with 15 team members. 1/3 of the time will be spent discussing key concepts; the rest will be about working on real, practical exercises.

  • Your one-page Stand The F*ck Out canvas, filled out with everything your team needs to "sniff the same glue."

  • Complimentary access to my 8-hour video course for your entire team.

  • All-you-can-eat worksheets.

  • 30-day support: I'll provide unlimited feedback (Monday - Thursday) via email after the two sessions are over.

Honest reviews

  • Waitlist

team workshop

Make your marketing team sniff the same glue. My signature program is structured with two 3-hour sessions with hands-on activities and a two-week real-world challenge in between. It includes a custom Stand The F*ck Out canvas, complimentary access to my 8-hour video course, all-you-can-eat worksheets, and 30-day post-workshop support. Investment: $15,000 for a team of 12 ($500 extra for every additional member)